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EVGENI MINCHEV
FOUNDER
Evgeni Minchev is a prominent Bulgarian cultural figure, fashion commentator, and protocol expert, widely recognised for his influence across European high society, media, and the arts. With a career spanning public relations, image consultancy, and cultural diplomacy, he has advised distinguished individuals and institutions on etiquette, representation, and international presence.
A familiar name within fashion and social circles, Minchev is known for championing elegance, tradition, and cultural refinement, often bridging Eastern European heritage with Western European sophistication. His work has included the organisation of high-profile events, cultural awards, and charity initiatives, as well as active participation in international fashion and diplomatic forums.
As a media personality and columnist, he is noted for his articulate, unapologetic commentary on fashion, culture, and public life. Evgeni Minchev remains a distinctive and influential voice—one associated with style, cultural advocacy, and the enduring importance of social and artistic values.
REBECA RIOFRIO
FOUNDER
Rebeca Riofrio is a British entrepreneur, media executive, and cultural leader with over two decades of international experience across arts, fashion, media, and strategic communications. She is Chairwoman of the Parliamentary Society for Arts, Fashion and Sport, CEO of Art in Fusion TV, and Editor-in-Chief of Parliament News Magazine, with editorial leadership across multiple international publications.
She is a recipient of the Queen’s Award for Business and Enterprise, conferred during the reign of Queen Elizabeth II, and is officially accredited by the British Fashion Council and the Fédération de la Haute Couture et de la Mode. A multi-award-winning figure, she is widely recognised for championing underrepresented voices and for shaping platforms that prioritise substance, integrity, and lasting global impact.
ELVIJS PLUGIS
MARKETING BOARD ADVISOR
Elvijs Plugis is an innovative entrepreneur and business leader recognised for his work at the intersection of technology, strategy, and international growth. As CEO of SIGULP, he has led the company’s expansion across global markets, delivering forward-thinking digital solutions for high-profile brands and institutions.
Known for his precision, vision, and results-driven leadership, Elvijs Plugis represents a new generation of executives shaping the future of business through innovation, scalability, and strategic excellence.